5 Important Social Media Trends Startups Should Watch for in 2021

How they can tap into these trends and stay ahead of their competitors

The world of social media is always fascinating. The trends are ever-changing and endless. And as the year-end approaches, you may look back at your social media plans and goals for this year and wonder, maybe they could use a facelift.

In this ever-evolving industry, major social media networks consistently pivot, refresh, or introduce new features that require startups to change their strategy consistently. Stating that people don’t spend a good part of their day on social media is not acceptable, at least not in today’s world.

Social media has become such an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is check their social feed. I plead guilty.

Given the importance of social media in consumers’ lives, startups now flock to these platforms in the hope of connecting with their target customers and engaging with them. However, there is always the issue of content overload on social media, which can prove to be extremely difficult for you to stand out unless you have a well defined social media marketing strategy.

Staying updated on the latest social media trends can help fuel that marketing strategy and help you stand out in the crowd. Here are five important social media trends that you need to be aware of for 2021.

Ephemeral content will continue to gain popularity in 2021. It is basically content that is available only for a short duration of time and disappears afterwards. Facebook, Instagram and Snapchat Stories are perfect examples of this type of content. Until recently, Twitter also added Fleets and LinkedIn added LinkedIn Stories, which changed the way people use these platforms.

Today, consumer’s attention spans are extremely short and limited, the also have a preference in the way they like to consume content. This is why content formats like Stories have become popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through them.

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