How to get the Best Gaming Logo

Need a new Gaming Logo Design? We tell you everything you must know before embarking on a brand identity project.

If you need a new gaming logo , you’ll probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Either way, you might be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person or brand?

We’re here to answer all of your burning questions about logo design, just the links below to jump to the section you’re interested in.

Your logo is you or your business’ first point of contact with the outside world. If people connect with your branding, the likelihood is they’ll be more open to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application.

Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes. And we all know that it’s often the part of a new identity that is most picked apart by the public.

When you think of a person who’s impacted your life, it’s almost certain that you can picture what he or she looks like. And so it is with the brands from which we often buy. We can easily picture the logo just by thinking about our experiences with the product, company or service.

Where there was once just a handful of companies operating within a particular market or niche, there might now be hundreds, maybe thousands, all competing for attention, all wanting us to look at them first. That creates increasing need for brands to visually differentiate themselves so they’re not confused with competitors.

That differentiation is achieved through brand identity design — a range of elements that all work together to form a distinctive picture in our minds. Depending on the company, the identity can include uniforms, vehicle graphics, business cards, product packaging, photographic style, coffee mugs, billboard advertising, and a raft of other items, right down to the font choice on the website.

When we look at something, we don’t read first. Before anything else we see shape, we see colour, and if that’s enough to hold our attention, then we’ll read

It’s important to remember that when we look at something, we don’t read first. Before anything else we see shape, we see colour, and if that’s enough to hold our attention, then we’ll read. So in every instance, regardless of company, the small but essential element in the brand picture is the logo.

When the right logo is aligned with excellency, and when it’s in place for a significant amount of time, it can eventually become a priceless asset for any company. The Nike swoosh, McDonald’s golden arches, the Michelin man, Mercedes’ three-pointed star, the Woolmark symbol — these are just a few of the more high-profile examples. But besides their ubiquitous nature, how do you give a logo the best possible chance of reaching a similar status? There are universal traits within every successful logo project, and I’ve outlined some here to help improve the quality of the marks you create.

Logos of Gaming and Esports have become priceless assets for their respective Gamers

One of the most interesting parts is that you get to learn new things. Every Logo is different, and even in the same profession, people do their jobs in many different ways.

To make it easier for consensus to be reached on your design idea, you need to ask your client the right questions from the outset: Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most?

Those questions might seem quite straightforward, but they can be challenging to answer, and they’ll lead to further questions about your clients’ businesses. What you discover in this phase of a project will help to determine the strongest possible design direction.

Sketches of mascots by Lucas Villagracia, who was commissioned by Dom Olins

When you’re describing design ideas to clients, prior to digitising a mark, it can be helpful to share a sketch or two, making it easier for them to visualise the outcome without distraction from typefaces and colours. Don’t share too much, though — only the best ideas.

Leaving colour until near the end helps you focus your attention on the basics of the idea rather than something that’s much easier to change. A poor idea can’t be rescued by an interesting palette, whereas a good idea will still be good regardless of colour. Picture a well-known symbol. Think of it now. It’s the form we remember before the palette. It’s the lines, the shapes, the idea, whether that’s the bite from an apple, three parallel stripes, four linked circles in a horizontal line, or something else.

Battlestar logo, (Image credit: Battlestar Gaming Team)

A mark must be relevant for the ideas and activities it represents. An elegant typeface will suit a high-end restaurant more than it will In The Gaming Industry. A palette of fluorescent pink and yellow isn’t going to help your message engage with Gamers And Streamers

Crafting a mark that bears some resemblance to a swastika, regardless of industry, isn’t going to work. You know these things. They’re obvious. But it goes a little deeper. The more appropriate your rationale behind a particular design, the Better it becomes.

Alpha Squad Logo(Image credit: Alpha Squad Gaming Team)

Simplicity aids recognition, especially when so many brands are competing for our attention. You want to give onlookers the opportunity to recall a mark after just a quick glance, and that’s not possible with an overly detailed design. A trademark has to be focused in concept — have a single ‘story’ — and in most cases must be uncomplicated in form. This is because it needs to work at a variety of sizes and in a range of applications, from a website icon in a browser bar to signage on a building.

The Minimalist Whiskey gaming Log For A Streamer

When your competitors are all using a Sophisticated style, or the same kind of Themes, or a symbol placed on the left of the brand name, do something Simple. It gives you the perfect opportunity to set your clients apart rather than have them blend in.

But so much Simpleness in the marketplace doesn’t necessarily mean your job has become easier, because it takes a brave client to buck the trend. By showing imagination in your portfolio, you’re on your way to attracting the kind of client you want.

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